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How (NOT) to build support for climate policy w/ VIDEO: Per Espen Stoknes, Psychologist & Author – Schwarzenegger Institute for State and Policy

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Please view amazing presentation on how to reach people and move them to action!!!!! Watch past the video at 16:00 minute – Speaker: Per Espen Stoknes


Exploring the Transition to a Sustainable Future on a Finite Planet
Welcome to Transition Studies.  To prosper for very much longer on the changing Earth humankind will need to move beyond its current fossil-fueled civilization toward one that is sustained on recycled materials and renewable energy. This is not a trivial shift. It will require a major transition in all aspects of our lives.
This weblog explores the transition to a sustainable future on our finite planet. It provides links to current news, key documents from government sources and non-governmental organizations, as well as video documentaries about climate change, environmental ethics and environmental justice concerns.
The links are listed here to be used in whatever manner they may be helpful in public information campaigns, course preparation, teaching, letter-writing, lectures, class presentations, policy discussions, article writing, civic or Congressional hearings and citizen action campaigns, etc. For further information on this blog see:  About this weblog. and How to use this weblog.

CLICK HERE for video….

New Book :

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What We Think About When We Try Not To Think About Global Warming

Why does knowing more mean believing—and doing—less? A prescription for change

The more facts that pile up about global warming, the greater the resistance to them grows, making it harder to enact measures to reduce greenhouse gas emissions and prepare communities for the inevitable change ahead.

It is a catch-22 that starts, says psychologist and economist Per Espen Stoknes, from an inadequate understanding of the way most humans think, act, and live in the world around them. With dozens of examples—from the private sector to government agencies—Stoknes shows how to retell the story of climate change and, at the same time, create positive, meaningful actions that can be supported even by deniers.

In What We Think About When We Try Not to Think About Global Warming, Stoknes not only masterfully identifies the five main psychological barriers to climate action, but addresses them with five strategies for how to talk about global warming in a way that creates action and solutions, not further inaction and despair.

These strategies work with, rather than against, human nature. They are social, positive, and simple—making climate-friendly behaviors easy and convenient. They are also story-based, to help add meaning and create community, and include the use of signals, or indicators, to gauge feedback and be constantly responsive.

Whether you are working on the front lines of the climate issue, immersed in the science, trying to make policy or educate the public, or just an average person trying to make sense of the cognitive dissonance or grapple with frustration over this looming issue, What We Think About When We Try Not to Think About Global Warming moves beyond the psychological barriers that block progress and opens new doorways to social and personal transformation.


The human brain is poorly equipped to cope with mind-numbing problems like climate change. Per Espen Stoknes tell us why—and then explains what we can do to change the way we think, act, and live. Highly recommended.
—John Elkington, cofounder of Volans, SustainAbility, and Environmental Data Services (ENDS), and coauthor of The Breakthrough Challenge




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